Running my families business was always my dream. I never honestly wanted to labor for someone else as well as I always thought it would be an simple job to fall into. My Mom as well as Grandfather always made it seem simple because they had good employees that made sure the business ran smoothly. Little did I know, they were just calm under pressure as well as it was a constant struggle to keep up with their competitors! After school, I started laboring with my Mom at our Heating and Air Conditioning company as well as repair business. I didn’t know anything about repairing the systems however I had graduated with a degree in business. I wanted to make a few changes to try as well as attract new clients. My Mom told me that he wouldn’t allocate any more cash from the budget for advertising because he felt it was a waste of cash. He said the he as well as my Grandfather had always gotten along just good with the small ad he arenad in the local paper once a month. I tried to explain the advantages of advertising online as well as placing ads on social media sites. I told him that this week, people don’t even get the paper delivered like they used to as well as several people simply read the news online. I decided to arena an add myself to show him how it worked. I paid a fee for a three month running ad that would apapple to prospective clients in our area. My Mom was surprised when he got a call just one week later from someone needing service. When the buyer said that they had seen the ad for a special my fine friend and I were running online, my Mom had to admit that maybe he needed to do more. At least he now knows that it is cash well spent.